Segmentation Use Cases

Some ways you can use Segments on your platform.

To see segmentation in action, check out our User Segmentation Guide->

You can also see more use cases for Segments in our Village Basics guide->

Because of the flexibility and versatility of Segments, there are many different ways that Segments and rules can be deployed.

Lifecycle Management

Segments can help track, analyze, and optimize user engagement on your platform. Using rules-based logic or the Segments API, users can be automatically placed into Segments based on their activities or characteristics.

For instance, consider the following lifecycle segmentation that better maps the end-to-end journey of users on your platform.

Segment #	Segment Name	Trigger
1	Signup	Action: User has signed up
2	Required Signup Information Submitted	Action: User has submitted required information
3	Signup, user has not submitted required signup information	Goal: Segment 1 = True, Segment 2 = False
4	User is activated	Goal: targeted activity > 1
5	User has completed signup but not active	Goal: Segment 1 = TRUE, Segment 2 = TRUE, Segment 4 = FALSE
6	User has completed 10 targeted actions	Goal: Targeted Actions > 10
7	Bottom Quartile Engagement	Goal: Targeted Actions < 25th Percentile
8	Medium-Bottom Quartile Engagement	Goal: Targeted Actions < 50th Percentile AND Targeted Actions > 25th Percentile
9	Medium-Upper Quartile Engagement	Goal: Targeted Actions < 75th Percentile AND Targeted Actions > 50th Percentile
10	Top Quartile Engagement	Goal: Targeted Actions > 75th Percentile
11	Top 5% Users	Goal: Targeted Actions > 95th Percentile
12	Top 1% Users	Goal: Targeted Actions > 99th Percentile
13	Top 5% Users Decreasing Engagement	Segment 10 = TRUE in last 30 days, Segment 10 = FALSE
14	Top 5% Users 30 Day Churn Risk	Segment 10 = TRUE in last 60 days, Targeted Activity = 0 in Last 30 days
15	Top Quartile Users 30 Day Churn Risk	Segment 9 = TRUE in last 60 days, Targeted Activity = 0 in Last 30 days
16	Churned Users	Targeted Activity = 0 in last 30 days
17	Hard Churn Users	Targeted Activity = 0 in last 60 days

First Time Users & Churn Nudges

To encourage user engagement, you can provide incentive nudges to users who may be stuck in their journey from signup to active usage. For instance, if a user is ready to transact but has not completed a desired action within 2 weeks, you can incentivize them with a first-time user promo or credit. The same tactic can be used for users who have not been active within a specified period.

Status & Loyalty Programs

Segments can be used to create different status tiers or loyalty programs. They offer insight into user behavior, enabling you to set intelligent thresholds for status or benefits programs.

Access & Unlocks

You may want to limit certain features or capabilities on your platform to users that have completed a specific number of actions. This can be achieved using rules-based segmentation logic. For instance, you could create an access Segment to grant access to your new app only to signups who have invited five other users.

Drip Campaigns & Personalized CRM

Fine-grained segmentation rules can be used to inform email and in-app communications sent to various user Segments. This could be done either through Village’s end user dashboard, or by passing these Segments to a third-party CRM.

User Characteristics & Attributes

The more granular your Segments, the more precisely you can identify a user's behavior or characteristics. These Segments can be used by Village's intelligence layer to optimize incentives or communications for a given user, creating a hyper-personalized experience.

User Dashboard Configuration

You can use Segments to configure what messages and in-app cards appear in the Village user dashboard. This enables a high degree of personalized or targeted user messaging - not just for incentives, but also for targeted educational or support messaging.